Google recently introduced custom URLs for profiles and pages on Google+. With this change, the random string of numbers in the URL of your Google+ profile can be replaced with a username of your choice making it look like this https://plus.google.com/+DigdigitalIn
It’s late in the day for such a move, considering other websites had way back before employed it. Yet this has the scope for one to increase ones online presence. Google as we all know plays an important role when it comes to search results. Google+ although not as big a hit as other social networking sites, Google’s constant revamping and additions of features to it have their own benefits like being able to link ones website with ones Google+ profile etc.
Your positioning on Google+ can have a substantial effect on your SEO. Good SEO is when you have a cross platform presence in various portals with a similar username across all. That username then becomes an identity for your online presence which will help in increasing your presence across various search engines. Your photograph and Google+ profile details would appear each time your article appears in the search results makes it mandatory that users pay attention to the social networking paradigm. The personal url option is an easy and convenient way to increase your SEO rankings.
In order to have your own personal URL’s there are a certain set norms that Google prescribes which must be met like minimum of 10 followers, must have a profile picture, and for a business it should be locally recognized etc. If you fit the criteria you will see a red bar on the top asking you to claim your URL when you log on to your Google+ Profile. As you click on ‘Get’, you will be shown a set of URLs that have been approved for your profile. After you choose the option that you like best, you might be asked to modify it using a prefix or suffix to make it unique. After you have chosen the desired URL, you go through a verification process after which you ‘confirm’ whether you want to use that URL. Once you have claimed the URL you cannot change the chosen vanity URL.
So get set started.